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DSGN 1016 — Design Fundamentals

Projects from DSGN 1016 Design Fundamentals, exploring visual design principles, iterative design methodology, print design, and information design using Adobe Illustrator and InDesign.

DSGN 1016 — Project 1

Iterative Design Process

  • Graphic Design
  • Iterative Process
  • Illustration
  • Concept Development

A nine-panel documentation of the iterative design process, from rough thumbnail sketches through progressively refined concepts to a polished final design. Each panel represents a distinct stage of iteration and decision-making.

Iterative design panel 1 — initial thumbnail sketches exploring multiple directions
Iterative design panel 2 — refined sketches narrowing to selected concepts
Iterative design panel 3 — digital development of strongest concept
Iterative design panel 4 — colour exploration and palette development
Iterative design panel 5 — typography integration and layout refinement
Iterative design panel 6 — feedback revisions applied to the design
Iterative design panel 7 — detail refinement and consistency check
Iterative design panel 8 — near-final design with polish and clean execution
Iterative design panel 9 — final design ready for presentation
DSGN 1016 — Project 2

Thematic Identity Package

  • Print Design
  • Typography
  • Pattern Design
  • Illustrator

A complete print-ready greeting card suite including front cover, inside back design, repeating pattern tile, and personalized name card, designed as a cohesive set with consistent typography and colour palette.

Birthday name card mockup — personalized name card shown in a styled context
Name card — mockup
Personalized name card flat — sized to accompany the greeting card envelope
Name card — flat
Birthday greeting card back mockup — printed card showing back layout and barcode area
Card inside — mockup
Birthday greeting card back flat — layout with barcode placeholder and design credits
Card inside — flat
Birthday greeting card front mockup — printed card in hand showing floral cover design
Card front — mockup
Birthday greeting card front flat — floral illustration with custom hand-lettered typography
Card front — flat
Birthday pattern mockup — alternate surface application of the repeating tile pattern
Pattern — mockup
Seamless repeating pattern tile designed to coordinate with the greeting card
Pattern — tile
Birthday pattern mockup — repeating floral tile applied to a surface context
Pattern — surface mockup