Green Giant FM
I served as web management director for a university radio station from 2019 to 2022, responsible for the site's design, CMS configuration, and content strategy across four distinct design eras.
Before Directorship
This was the state of the Green Giant FM website before I joined as web director. A WordPress install using an off-the-shelf theme with minimal customisation, functional but without a distinct visual identity.
Director — First Iteration
The first major redesign I led as director, establishing a stronger visual identity for the station with a cleaner layout, improved typography hierarchy, and mobile-responsive structure.
Director — Refined Iteration
An iterative refinement of my previous design, tightening the UI, improving colour consistency, and updating content organization based on usage patterns and station feedback.
After Directorship
The site after I stepped down as director. This design was produced by my batch following a series of iterative design rounds and A/B tests conducted with team members and peers from both within and outside the organization.
